For the launch of Rachel Hargrove's hit debut thrillers, I designed cover artwork meant to capture the intense psychological drama of a woman on edge. The first book, Sick Girl, was an Amazon bestseller in Kindle and Audiobook formats before being optioned by Yes, Norman Productions. Soon after, Rachel brought my branding back and hired me to create a cover for her second release, My Sister's Ashes.
Photoshop, Vellum, Kindle Direct Publishing, AfterEffects, Cover Design, Image Retouching and Compositing, Social Media Marketing, Branding Management
In preparation for the launch of her debut psychological thriller, Rachel hired me to develop her branding and cover artwork. Rachel had outlined her second book before even finishing the manuscript for the first, so from the very beginning, it was essential to develop branding that could carry across two titles. Given the nature of the story, I pitched to her a design where the character was being half-consumed or symbolically drowning.
Of course, creating a striking cover is just the first step. A successful release requires a far-reaching marketing campaign that can engage with fans and draw in new readers. For both Sick Girl and My Sister's Ashes, I created dozens of ads for Facebook, Instagram, Pinterest, Google, and Bookbub. These ads are effective ways to reach the target demographic for psychological thriller novels, an audience that skews towards female and middle-age readers. To coincide with the launch of the first book, I built a website and landing pages that Rachel was able to use to cultivate an active mailing list. Additionally, I created small looping video ads, which Rachel was able to use on Facebook for a very low CPC and as fun banner content for her site.
Much of this work involves extensive photo retouching, which you can see more of here: Retouching showcase