BitTitan's brand update maintained each brand's existing equity as part of a monolithic brand structure. BitTitan was the core entity, with simple color and icon variations for each product.
After I established the foundational elements of the brand, the design team began building a BitTitan Design Language. This system empowered our team to share assets, reduce rework, and outsource projects while maintaining brand cohesion. Brand foundations, graphics use, and core UI components would look and behave the same across all marketing collateral and 20+ BitTitan domains.
Our graphics strategy focused on conveying personal connection and confidence in our products. Graphics prominently featured real customers, ITSP partners, and the BitTitan team members who build & support the products. Mockups of the products themselves were built reusing the components from our new UI kits.
A new website showcased all three products and their value as combined business solutions. This would significantly increase the traffic to our junior products, and unified efforts such as localization and SEO.