Psychological thrillers focus on unreliable narrators under extreme stress, who's twisted perceptions and paranoia are central to the story. I pitched a design theme where characters were symbolically drowning, which we carried across all the branding & promotional collateral.
We prepared PPC and social campaigns for Facebook, Instagram, Pinterest, Google, and Bookbub. These ads tested dozens of different visual and copy combinations, targeting the strongest converting styles to each audience. I also created a series of short video ads, a low cost ad placement with little competition at the time. Ahead of the official launch, I designed a website and teasers to help Rachel build a mailing list of advance-review readers.
Kill the wife. Take her place."